The platform is rolling out a new feature that allows them to cut down on the amount of AI-created media appearing in their feeds. This initiative comes as the platform revealed that it currently hosts in excess of 1 thousand million AI-generated clips.
Testing and Rollout
The new functionality is being tested over the next few weeks before a global launch. This development coincides with a increase in content created by AI, spurred by emerging AI video creators.
AI Proliferation Online
Studies have shown that approximately a tenth of the most rapidly expanding video streams on a popular video site only show AI-generated videos. A large amount of this material is deemed “AI slop”, a phrase for poor-quality, mass-produced content that is often illogical or surreal.
Based on user feedback that many people appreciate content created using AI tools, from digital art to science explainers, and we want to offer the community the option to see more or less of that, based on their own likes,” said a platform representative.
Scale of AI Content
The service shared that there are now 1.3 billion videos on its network labeled as AI-generated. In total, more than 100 mn media items are uploaded to the app each day, making AI-generated material a minor portion of its overall inventory.
Customizing Your Feed
Viewers will be able to reduce or increase the volume of AI-generated videos they watch by using the topic control feature in the platform and choosing the AI content topic. Additional categories that are already be controlled under the filter encompass politics, style, aesthetics, and dance.
AI Disclosure Rules
TikTok’s policies oblige content makers to label lifelike AI-generated content, and it bans dangerous fake videos of public figures or critical incidents. Any believable AI-generated clip that is without a tag can be removed under its user guidelines.
Furthermore, the service will henceforth attach an “AI-made” tag to content produced via its proprietary AI systems, or detected by an industry-wide initiative for recognizing content made by AI. This step is aimed to help prevent users from attempting to bypass the tagging system.
Educational Initiatives
The company is also introducing a $2m educational fund for experts and groups to create educational content about ethical AI use. This project will assist educational bodies focused on educating coding and technology.
Content Safety Approach
TikTok has defended its content review process, during debate over proposals to cut jobs for hundreds of safety staff in the UK. TikTok is expected to eliminate 439 jobs in its content moderation department in the UK capital, with trade unions and online safety experts voicing alarm that staff are being displaced by automated systems.
A senior executive stated that human moderation would continue to be important, but AI can safeguard staff by removing the most distressing content before it is viewed by people. The company stated a notable drop in disturbing and violent content handled by safety staff over the previous year due to reliance on its automated systems.
We believe it is crucial to combine people and machines to keep the platform safe,” she said. “We’ll have humans as involved in the system, but we additionally believe it’s highly necessary to reduce exposure to dangerous material as quickly as possible, which is why a significant AI assistance is really helping us operate efficiently.”
